Topovideo - Manifesto
Year
2023
Type
Motion Design, 2D, Character Animation
Why make it complicated, when we can keep it simple?
Yes, why is that?
This idea is where everything started.
Topovidéo is an explanatory video agency specialized in 2D, Its mission is to simplify the complex ideas of its clients.
Through this video, she wanted to breathe new life into her creations.
For this we started from a simple principle: «Why it is so complicated to make simple, while it's so simple to make it complicated?", recounting the different passages of the creative process between different ideas, exchanges with customers, and the desire to do too much.
Because we know, it is better a short Topo, than a long speech!
Styleframes & Process
In this video, I aim to demonstrate the diverse offerings of Topovideo, showcasing various styles of illustration and animation, including kinetic typography, character animation, and seamless transitions. To achieve this, I began by conceptualizing a moodboard to harmonize these different styles. Subsequently, the creation of distinct sequences enabled us to refine our direction and effectively bring our vision to life.
Credits
Art Direction & Animation Paul Floc’h.
Script Topovideo
Sound Designer Nicolas Maurin.
Client Topovideo.